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06.10.2009
SYNTHESIZED FASHION
In the overwhelming flood of the New Media, Society has come to accord ever greater importance to appearances, succumbing ever more deeply and mindlessly to the lure of superficial beauty and make- believe. As a result, content and intrinsic values fall into ever greater disregard. Never before have the caprices and dictates of soulless fashion been disseminated, promoted and imposed so sweepingly and irresistibly as via the powerful instrument of the New Media. And the trends of today, unprecedentedly fast- moving, intentionally but mercifully short- lived and disposable, are conceived out of purely commercial considerations and entirely lack aesthetic and creative merits and imperatives. In the present darwinistic feeding frenzy of trends, original ideas are reduced to a mass commodity and people, to the status of ostentatiously consuming showroom dummies. But then it has always been the way of the world that entire generations, age- groups and social strata have been forced to live out stereotypes alien to their nature.
If you should like to learn and see more, you are cordially welcome to visit the www.unikatfabrik.de website, which has an English- language mirror.
30.01.2010
NARCOTIC SALE
Ever more and increasingly younger people define themselves through their material possessions. Their motto: "You are what you buy." Trend and brand consciousness not only determine their consumer behaviour but serve as measure of their self-esteem. Gone are the days when the individual endeavours to distinguish himself through intrinsic values such as character, intelligence, virtue or modesty. "The more, the better" is the new credo, ostentatious display the new chic. Mindless consumerism is not only the order of the day, but also raison d'être of a rampantly capitalistic society which has supplanted "being" with "having" while bankrupting itself of all content and thus hardly offering anything in the way of ideals. Even those who could ill afford to do so, succumb to the enticements of the embarassment of purported riches on offer and to the tantalising mirages of advertising claims.
If you should like to learn and see more, you are cordially welcome to visit the www.unikatfabrik.de website, which has an English- language mirror.