Dieter Brell

ed: What did you do last Sunday?

db: I stayed in bed with my sweet wife as long as possible. Later I joined two of my four daughters for their field hockey activities. For some years I have tried to avoid working on Sundays. I love to be with my family.

ed: How important is fashion to you and what’s your favourite piece of clothing?

db: The radical time dependency of fashion is really thrilling to me. I envy fashion designers because they don’t have to constantly put up with hearing this odd word “timelessness” from their clients. My favourite designer has always been Margiela. I like his location in London and the nice people working there. My favourite piece of clothing is an old, black Helmut Lang pullover. I will always keep it.

ed: What book or film would you recommend and why?

db: I am not a big reader; I am a “viewer”. Over the last few days I had a retrospective about Dan Flavin in my hands and I was again impressed by his work. His works from the sixties look very fresh, like aesthetics from today. Very nice.

ed: You have the chance to initiate a cultural revolution. What will you do?

db: Cultural revolutions were usually initiated by a new spirit of the younger generation, I guess. In the last decades though, cultural revolutions were caused by new technologies/new media or the requirements of society for sustainability – all very unemotional triggers but at least compliant. If I could, I would like to give the younger generation an idea of a more irrational and emotional vision of their own future – and then like to watch what they find out new.

ed: What is your favourite travel destination and what hotel/resort should everyone visit at least once in their lifetime?

db: For relaxing in summertime, the quiet, northern part of Ibiza is still my favourite hangout. The nice and slow Mediterranean atmosphere combined with a modern, urban standard of food, music and people is perfect. For a special hotel experience I can recommend the Viceroy in Palm Springs. They have some mid-century bungalows with a decadent Hollywood style interior with the raw desert mountain scenery as backdrop. Strange but interesting atmosphere. Very American.

ed: What was in your opinion the biggest ever faux pas in architecture/design/art/fashion?

db: There are a lot of things I do not like. But I would never call them a faux pas. Everybody who tries out new things should be encouraged, even if a faux pas is the result.

ed: Who has influenced you the most?

db: The designers and friends at 3deluxe. This extraordinary group uniting different individuals, abilities and perspectives has been for me for more than a decade something like a superego – and not only referring to cases of design but also to the view of the world in general.

ed: How would you define “cultural identity”?

db: Whenever I am in China I get the feeling of really watching, in real time, the phenomenon of cultural globalisation – this overused word of the last years. But if you want to get closer and want to do business, you instantly become aware of fundamental cultural differences. Cultural identity still seems to be very strong. This is interesting.

ed: When is an idea a “good” idea?

db: It depends on what you achieve. Every idea that tries to enhance the world with a positive vision of the future is a good idea.

ed: And last but not least: you are entitled to a single question. What would you ask?

db: What is the deeper sense of design?

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Dieter Brell, Head of 3deluxe in/exterior

* Username: 3deluxe
* Born 1992
* Living in Wiesbaden, Germany
* Working as Transdisciplinary Design

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